Write On! :: Comments :: Truly awful writing takes talent

if we set out to create a piece of "Bad Writing" and we succeed, does that mean that we've actually done "Good Writing" since it conveys exactly the sense we were striving for?

No, I'd say in that case we've done "successful writing" - successfully making the impression we intended. Outside of pranks and the Bulwer-Lytton contest people don't usually intend bad writing, so "successful writing" is good (or at least adequate) writing - but it doesn't have to be.
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Who needs to be big and burly when you can just apply physics?
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